Target Customer
Why It’s a Separate Input
Section titled “Why It’s a Separate Input”The same demographic data looks completely different depending on who you’re targeting. “240,000 people in Central & Western” is meaningless. What matters: how many of your people are within reach.
Customer Segments at 14 Wa In Fong East
Section titled “Customer Segments at 14 Wa In Fong East”| Segment | Est. Size | Peak Time | Price Range | Discovery |
|---|---|---|---|---|
| Office workers | ~80,000 | Mon-Fri 12-14:00 | HKD 60-90 | Walk-by, colleagues |
| Elderly locals | ~4,000 | Daily 7-9, 17-19 | HKD 30-50 | Neighbors, habit |
| Young professionals | ~8,000 | Evenings, weekends | HKD 80-150 | Instagram, Google Maps |
| MTR commuters | ~48,000/day | 8-10, 17-19 | HKD 40-80 | Station proximity |
| Tourists | Variable | 10-18 | HKD 100+ | Google Maps, blogs |
| Delivery customers | 2km radius | 11-14, 18-21 | HKD 60-120 | Foodpanda, Deliveroo |
How Your Choice Affects the Math
Section titled “How Your Choice Affects the Math”“We target office lunch”:
- Catchment shrinks to 600m (15-min walk max)
- Distance decay: exponential (β=0.8), speed beats quality
- Huff Sj depends on: speed, set lunch price, consistency
- Revenue concentrated Mon-Fri, dead weekends
“We target foodies and expats”:
- Catchment expands to 2km+ (destination dining)
- Distance decay: power (β=1.5), uniqueness beats proximity
- Huff Sj depends on: cuisine, atmosphere, reviews, Instagram presence
- Revenue peaks Thu-Sun evenings
“Delivery-first ghost kitchen”: